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live

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angle intelligence · not another generator

Find the angle that wins.
Before you spend.

Anyone can make a hundred ads. We reverse-engineer the ads still spending in your market and your customers’ own words to hand you the winning angle — cited, before a dollar goes out.

Get your free angle audit See how it works

the sources we mine for the angle & the proof

the real bottleneck

You’re not short on ads.
You’re short on angles.

Generators make volume. Swipe tools organize what already ran. Neither tells you the one thing that actually moves spend: what the ad should say — and the proof it will land — before you commit a budget.

100 ads shipped1 angle that wins

generation is cheap. knowing which one is the whole game.

how it works

Four steps from market to the angle that wins

Evidence at every step. Nothing is invented — each angle traces back to a live ad or a real quote.

Read the winning ads

We pull the ads still spending in your market and rank them by longevity. The ones running for months are the ones working.

214d

168d

96d

41d

mine02

Mine your customers' words

Reviews, forums, comments — the verbatim language people actually use. The phrases that convert hide here.

pains

"too many steps""breaks me out""burns my skin"

their words

"actually works""didn’t expect it""obsessed"

what they want

"2-minute""no irritation""results fast"

distills tothe 2-minute fix

rank03

Rank the angle + proof

Every candidate angle gets scored and cited back to the ad or quote it came from. You see the winner and exactly why.

0191

0278

0364

build04

Build the creative to match

Then — and only then — we produce the creative on the proven angle. The angle is the product; the creative is the proof.

the 2-minute fix

raw data in

winning angle out

The 2-minute morning fix

91every claim cited

1,611 proven ads + real customer voices→one cited winning angle

the proof — no clients needed

A brain trained on the ads that actually won.

Many real ads + many real voices in — one cited winning angle out. We read 1,611 longevity-proven ads and verbatim customer language across 14 verticals, then surface the single angle most likely to win — every claim linked back to a live ad or a real quote.

proven ads read

verticals covered

evidence-linked

sources read

a real audit

See the angle. Then click the proof.

This is the deliverable. A ranked angle with a score, the alternatives it beat, and every claim cited back to its source — the way Claude cites, applied to ad strategy.

A single winning angle, scored against the field
Each angle cited to a live ad or a verbatim customer quote
Delivered as an agency-ready package — before spend

angle audit · skincare

winning angle

“The 2-minute morning fix”

ritual · time-save · proven by 3 live competitors

score

“The 2-minute morning fix”

“What dermatologists won’t tell you”

“Cancel your 6-step routine”

cited evidence

+ 38 sources mined

why awelume

The angle, the evidence, and your accounts left alone

sources cited

Cited, not asserted

Every angle links back to the live ad or quote it came from.

score

spend

held

Before you spend

The angle and the proof arrive before a single dollar goes out.

your ad accounts

meta Ads

tiktok Ads

never connected · never touched

You keep your accounts

We never connect to or touch your ad accounts. Ever.

in their own words

The pain is real, and it’s everywhere.

Real operators, verbatim — pulled from the forums and review sites we mine. Every quote links to its source.

Indie Hackersverified source ↗

“The only way to run a successful campaign is to run a bunch of campaigns and then double down on the ones that work.”

IHOperator who spent ~$50k on ads

Indie Hackersverified source ↗

“I refreshed my dashboard every hour for four days, watching the spend go up while conversions stayed at zero… I had no tested copy. I just threw money at a problem.”

IHFounder, PostClaw

motion slot · founder-portrait

Timur Cimerman — founder portrait / talking-head loop

the founder

I got tired of tools that make 10,000 ads and never tell you which one will work.

I’m Timur. I built awelume because the hard part of advertising stopped being production. Anyone can generate a hundred ads now. The bottleneck moved upstream — to the angle: what the ad should say, and the proof that it will land.

So awelume starts a step earlier than every generator. We read the ads still spending in your market, mine your customers’ own words, and hand you the angle most likely to win — cited, before you spend a cent. Then we build the creative on it.

No connected ad accounts. No fabricated proof. No hype. Every claim traces back to a real ad or a real quote. That honesty is the whole point.

Timur Cimerman

founder

Talk to the founder

us vs them

Where the angle actually comes from

Every tool either makes volume, organizes what already ran, or analyzes after the spend. We verified each one. Here’s the gap we fill.

tool

Finds the winning angle

Evidence-cited sources

Before you spend

You keep your accounts

Agency deliverable

awelumeus

evidence-backed angle, before build

AdCreative.ai

high-volume generator

Creatify

generate-then-test by volume

Foreplay

research / organization, retrospective

Atria

upstream angles, account-connected, feeds its own generator

~ = partial / conditional. Positioning verified against each competitor’s public site (June 2026).

pricing

Start free. Scale to a loop.

The free audit proves it. The sprint delivers it. The retainer keeps the angles coming.

the wedge

Free angle audit

One ranked, cited angle for your market. See exactly what we do before you pay anything.

1 winning angle, scored
Cited to real ads + quotes
No ad-account access

Get the free audit

the deliverablemost popular

Angle sprint

Project

The full angle package: ranked angles, the customer-voice teardown, and the creative built to match.

Full ranked angle map
Customer-voice teardown
Creative on the winning angle

Start a sprint

the loop

Retainer

Monthly

Ongoing angle intelligence + creative, tiered to your ad spend. For agencies running multiple accounts.

Continuous angle refresh
Per-account deliverables
Agency white-label ready

Talk to us

faq

The honest objections

honest answers

The objections we actually get. If something here isn’t covered, email us — we’d rather you ask than guess.

Ask anything

Do you need access to my ad accounts?

No — ever. We work from public ads, reviews, and customer language. You keep full control of your accounts; we hand you the angle and the proof.

Is this just another AI ad generator?

No. Generators start from your script and make volume. We start a step earlier: we find the angle most likely to win, cited to real evidence, then build the creative on it.

What exactly do I get?

A ranked angle audit: one winning angle scored against the field, the alternatives it beat, and every claim cited back to the live ad or customer quote it came from — plus the creative built on the winner.

How is this different from Atria?

Atria mines angles too, but it connects to your ad accounts and feeds its own generator. We’re account-independent, evidence-cited, delivered before spend, and built as an agency deliverable.

Where does the proof come from?

Live ads still spending in your market (ranked by longevity) and your customers’ own words from reviews and forums. Nothing is invented — every angle traces to a source.

Who is this for?

Performance and creative agencies first — one angle win transfers across the book. DTC operators spending on paid social are a close second.

free · no ad-account access · before you spend

Ready to find the angle that wins?

Get one ranked, cited angle for your market — free. See exactly what we do before you pay a cent.

Get your free angle audit See how it works

Find the angle that wins. Before you spend.

You’re not short on ads.You’re short on angles.

Four steps from market to the angle that wins

Read the winning ads

Mine your customers' words

Rank the angle + proof

Build the creative to match

A brain trained on the ads that actually won.

See the angle. Then click the proof.

The angle, the evidence, and your accounts left alone

Cited, not asserted

Before you spend

You keep your accounts

The pain is real, and it’s everywhere.

I got tired of tools that make 10,000 ads and never tell you which one will work.

Where the angle actually comes from

Start free. Scale to a loop.

Free angle audit

Angle sprint

Retainer

The honest objections

Ready to find the angle that wins?

Find the angle that wins.
Before you spend.

You’re not short on ads.
You’re short on angles.