awelume
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Terms of service

Last updated 24 June 2026

The short version

awelume researches winning ad angles and produces creative for you. You own the finished creative on payment. You run it in your own ad accounts; we never access them. Be honest with us and we will be honest with you.

What we provide

  • A free angle audit: one ranked, cited angle for your market.
  • Paid engagements (angle sprint and retainer) that deliver ranked, evidence-backed angles and ready-to-run creative.
  • Research grounded in public ad data and public customer language, gathered through licensed sources.

Ownership

Creative delivered under a paid engagement is yours once that engagement is paid in full. We retain our methods, our research corpus, and any non-client-specific learnings. We never resell your finished creative.

Your responsibilities

  • You run the ads in your own accounts and remain responsible for compliance with each platform's policies.
  • You confirm you have the right to advertise the products and claims you ask us to work on.
  • You will not use our work for anything unlawful, deceptive, or harmful.

How we use evidence

Our recommendations draw on public competitor ads and public customer language. Longevity is treated as a signal of what is working, not a guarantee of your results. We present evidence, not promises of performance.

Payment

The angle audit is free. Paid engagements are quoted up front; the angle sprint is a one-off, the retainer is billed per cycle and can be paused or stopped between cycles. Nothing here is a long-term contract.

Liability

We provide our work in good faith and to a professional standard. We are not liable for ad performance, platform decisions, or indirect losses. Our total liability is limited to the fees you paid us for the engagement in question.

Changes and contact

We may update these terms as the service evolves; material changes will be reflected by the date above. Questions? Email hello@awelume.com.